Blockchain and gaming? Check

IDFA, ATT, and Privacy Sandbox on Android? Check

Influencer advertising on TikTok? Check

Today is agency day on Mobile Heroes Uncensored, and we’re chatting with three all-stars. Jonathan Yantz at M&C Saatchi Performance, Dave Riggs from Apex Growth (used to be Customer Acquisition), and Eddie Yoon at NP Digital (yeah, that’s Neil Patel’s company) join Peggy Anne Salz and John Koetsier to talk about all the hot stuff.

From multi-million dollar monthly budgets to startups just beginning to scale, there’s something for everyone. And … we get each mobile hero's hot take on their most uncensored opinion in mobile marketing.

Timestamps

0:00 Super special MHU day

3:15 Ad performance in the age of privacy

12:55 Blockchain in gaming

16:15 Privacy Sandbox on Android

19:01 Why you need a higher converting app

20:50 Influencer marketing on TikTok

23:50 Video ad micro KPIs

33:01 Least censored opinions on mobile marketing