Your clients are asking how to show up in ChatGPT, Claude, and Perplexity. They're seeing competitors get cited by AI. They want in on this new traffic source and are willing to pay for it.

AI SEO is the fastest-growing service opportunity for agencies in 2025.

But there's a problem: The market is flooded with overnight "GEO experts" making impossible promises. Your clients are interested, but skeptical. They want AI visibility, but they've been burned by hype before.

So how do you sell legitimate AI SEO services that clients actually trust?

In this episode, Ryan Shelley of SMA Marketing reveals the exact framework for selling AI SEO services

Get the proven playbook that's helping agencies add $5-10K/month AI SEO retainers, without sounding like snake oil.

💡 What You’ll Learn

Ryan goes beyond buzzwords and shows you how to talk about AI SEO in a way that earns trust and drives revenue. You’ll learn how to:

• Decode what clients are really asking for — and how their concerns differ from what most agencies assume

• Use “trust-first” framing to reduce skepticism and establish authority early

• Position AI SEO as visibility + demand capture, not manipulation or “gaming the algorithm”

• Package, price, and prove your offer so clients see the business case instantly

Whether you’re already offering AI SEO or still figuring out how to explain it, this episode gives you the playbook for selling it with confidence.

About Ryan Shelley

Ryan Shelley is the founder of SMA Marketing, a top-tier search marketing agency based in Florida, USA. As an AI and SEO consultant with over 15 years of experience, Ryan helps businesses like DealHub.io and PopFoam to grow their organic visibility across AI and traditional search platforms. 

Everyone tells new agencies to niche down. Pick one industry. Focus. Specialize.

But what if that advice is holding you back?

In this episode of the Agency Growth Series, Jonny Nastor challenges the conventional wisdom around vertical niching. 

Instead of niching down to one industry, Jonny built a million-dollar agency by doing the opposite: solving the same problem across multiple industries. His horizontal approach helped the agency scale faster, work with better-fit clients, and avoid getting stuck doing work he didn’t enjoy.

And he’s sharing this playbook with us. You’ll learn how to:

• Deliver high-quality results without deep domain expertise

• Price your services confidently, even without a vertical focus

This episode is for any new agency owner tired of following “niching playbooks” that don’t fit. By the end, you’ll have a clear, actionable horizontal niching strategy to build momentum, stay flexible, and grow without compromising your vision. 

About Jonny Nastor

Jonny Nastor is a DTC SEO strategist and the founder of Digital Commerce Partners, a content-focused SEO agency built for e-commerce businesses. He has more than 15 years of experience in SEO and has been featured in top publications like Shopify, Backlinko, and Semrush.  

Landing your first SEO clients doesn’t have to be a struggle — and you don’t need to burn yourself out in the process.

In this episode of the Agency Growth Series, Liam Quirk of Quirky Digital walks you through the exact steps he’d take if he were starting an SEO business today — from building a personal brand that attracts clients to creating a sustainable, repeatable lead generation system.

You'll learn:

✅ The easiest way to get your first SEO clients (Hint: It’s all about personal branding)

✅ When to transition from founder-led lead generation to employee-first client acquisition

✅ The one question you must ask before taking on new SEO clients (this alone can save you time and headaches)

✅ How to create a repeatable lead generation system that keeps your pipeline full

✅ How to compete with bigger agencies and win high-value SEO contracts

If you’re looking to build an SEO client base without sacrificing your health or team's sanity, this episode is for you.

The Agency Growth Series is brought to you by Keyword.com, the most accurate rank tracker for growing SEO agencies.

Start tracking for just $3/month: https://keyword.com/pricing/

Scaling an SEO agency is tough. Finding great hires is hard. Processes start breaking. And what worked at five clients won’t work at 50.

Hozio has been there. But instead of getting stuck, they built scalable systems and a rock-solid team that helped them grow to seven figures.

In the first episode of The Agency Growth Series, we’re sitting down with Matt Ross⁠, Senior Director of Operations at Hozio, to break down:

✅ The biggest roadblocks they faced — and how they moved past them

✅ How to scale operations without things slipping through the cracks

✅ The hiring and training approach that built their A+ team

If growing your agency has felt frustrating, this episode will help.