In this episode of the PRovoke Media Agency Leader Podcast, Maja Pawinska Sims is joined by The PHA Group’s CEO George Coleman, who joined the firm in April this year after founding and scaling Weber Shandwick sister agency Current Global. The lively conversation covers The PHA Group’s 20th anniversary, evolution, culture and future plans; how AI is being integrated into the agency and industry; the ongoing importance of storytelling in PR; and the difference between working in network and independent agencies.