In the first of a series of interviews with the leaders of agencies around the world, Paul Holmes sat down with Richard Edelman, CEO of Edelman.

In a conversation that covered the firm’s history, the reasons it has remained committed to its independence, its Trust Barometer research, and the challenges Richard sees ahead as the competitive landscape evolves.

Future editions of this podcast will feature a wide variety of leaders, from giant multinational agencies to small specialist boutiques, from all of the world's regions as we seek to capture what drives success in a dynamic, fast-changing, hyper-competitive PR business.

Read highlights from the episode here: https://www.provokemedia.com/long-reads/article/richard-edelman-i-like-to-run-the-pirate-ship