Agencies of the Future

Agency Life – and Especially Mergers – Requires Mental Toughness and Emotional Resilience with Anne Green


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An accidental landing in PR after earning her undergrad degree has turned into a 22-year career in the field for Anne Green, principal and managing director of G&S Business Communications.  When CooperKatz, the firm she helped build and ultimately was named CEO, was acquired by G&S Business Communications, Anne applied her strategic counseling skills to her own firm.  She shares how the leadership teams of both firms decided early on that they wanted the merger process to be seen as best-in-class and keep their human capital front and center every step of the way. Anne also discusses the value of a liberal arts education, how “the grass is both green and brown on every side of the fence,” and championing diversity of every viewpoint.

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Agencies of the FutureBy PR Council