From building campaigns across channels to understanding how brands think beyond media plans, this episode dives into what really changes when you move from servicing clients to becoming one. We talk about the realities of the agency-to-client transition, performance vs brand marketing, leadership, navigating fast-paced industries, and how the media landscape continues to evolve across the region.

Whether you work in marketing, media, tech, or you’re simply curious about career pivots and growth, this episode is packed with honest insights and conversations that usually happen behind the scenes.

Welcome back to Season 2.

Follow us on socials

https://linktr.ee/Thiswasntinthemanual

IG: https://www.instagram.com/thiswasntinthemanualco/

TikTok: @thiswasntinthemanualco

YouTube: www.youtube.com/@thiswasntinthemanualco

LinkedIn: https://www.linkedin.com/company/thiswasntinthemanualco/

Follow us on socials

https://linktr.ee/Thiswasntinthemanual

IG: https://www.instagram.com/thiswasntinthemanualco/

TikTok: @thiswasntinthemanualco

YouTube: www.youtube.com/@thiswasntinthemanualco

LinkedIn: https://www.linkedin.com/company/thiswasntinthemanualco/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.