In this episode of Future Proof, host Brent engages with Karl Hughes, who shares his journey from software engineering to acquiring digital agencies. They discuss the importance of niche marketing, the operational efficiencies gained through AI, and the evolving landscape of marketing agencies in an AI-driven world. Karl emphasizes the need for agencies to adapt to new technologies and the strategic approach to acquisitions that can lead to sustainable growth. The conversation highlights the balance between leveraging AI for efficiency while maintaining a human touch in agency operations.

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