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In this episode Kyle and Drew get honest about the hardest phase of agency ownership: the plateau. Specifically, they break down the critical mistakes and hidden costs that caused their original retainer agency, to stall out at about $100,000 per month in revenue.
https://thatagencygroup.com
https://usejuiced.com
00:00 - Intro and episode framing
02:35 - Growth phase dynamics and plateau math
12:14 - Why Adleg plateaued: service complexity
20:15 - Team size, churn, and delivery challenges
25:25 - Seeds of pivot to pay-per-lead and content step-back
37:15 - Mastermind advice versus decision to sell
43:40 - Cutting expenses and right-sizing operations
56:03 - Wrap-up and next episode teaser
By Kyle Sulerud and Drew CarrellIn this episode Kyle and Drew get honest about the hardest phase of agency ownership: the plateau. Specifically, they break down the critical mistakes and hidden costs that caused their original retainer agency, to stall out at about $100,000 per month in revenue.
https://thatagencygroup.com
https://usejuiced.com
00:00 - Intro and episode framing
02:35 - Growth phase dynamics and plateau math
12:14 - Why Adleg plateaued: service complexity
20:15 - Team size, churn, and delivery challenges
25:25 - Seeds of pivot to pay-per-lead and content step-back
37:15 - Mastermind advice versus decision to sell
43:40 - Cutting expenses and right-sizing operations
56:03 - Wrap-up and next episode teaser