AI is finally moving the needle at work (while face) planting on real jobs. And the first agent war just landed on Amazon’s front lawn.

Jeff and Annie unpack a wild week: Apple reportedly tapping Google’s Gemini to supercharge Siri, Google Maps adding landmark-level guidance you can actually talk to, and Amazon bristling at Perplexity’s agent buying on users’ behalf.

In this episode:

• Apple x Gemini: privacy posture, parameter size bragging rights, and why B2B beats B2C polish
• Maps with manners: conversational routing and safety wins from less screen-time
• Agent commerce: Amazon vs Perplexity and the consent/disclosure gap
• ROI reality: leadership, metrics, and workflow > model worship
  
  

Relevant links:

• Coca-Cola’s AI holiday ad overview
• Apple planning $1B/year Gemini for Siri
• Google Maps adds landmark-based directions
• Amazon vs Perplexity Comet shopping fight
• Wharton–GBK report (75% see ROI)
• Remote Labor Index paper (Scale AI/CAIS)
• Perplexity Patents announcement
• Google Research’s Project Suncatcher blog
• OpenAI–AWS $38B compute deal (Reuters)
• Canva “Creative Operating System” announcement