Star Wars Marketing: 1976 v 2026.
John is joined by a special guest this week to compare notes on how marketing was handled in 1976 in the lead up to the original release of Star Wars in 1977, compared to how the marketing arm for Disney is handling things in the lead up to the 50th Anniversary in 2027! Armed with anecdotes, personal memories, and first-hand accounts, Yancy shares with John the perspective of someone who was there and remembers when the novelization was released, the magazines covered the production, and the slow-burn hype that built!
…is Disney repeating history or squandering an opportunity?
Host
John Mills and Yancy Evans
If you’re looking for the best Star Wars podcast to hear spirited discussions that embrace the fun of the Galaxy Far, Far Away with none of the fandom baggage, you found it! So long as you’re waiting to refuel at docking bay 94, look around our creator-focused network of podcasts with all the best of Star Trek, a deep-dive read of Harry Potter's magical world, analysis of film's greatest directors, and breaking news from top names in international film festivals, and so much more!
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