It's Not Over

Aggressively abandoning failed products, users are not the same as customers and what exactly is failure - Bridget Harris | E19


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On the way back from a party in London, Bridget Harris turned to her business partner and said: "I don't think we can do this". That bus ride home was the end of their survey app but not the end of their product-building journey.

Bridget and her husband have launched, tested and shut down many products on their way to creating the wildly successful YouCanBookMe service, which is now a $5m a year business with over 20 000 customers and more than a million users.

Her story is one of consistent building, iterating and failing in the hunt for real traction.

In this episode of It's Not Over, I talk to Bridget about raising funding, working with your partner, viciously shutting down products with no traction and building a sustainable lifestyle company.

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Apple: https://apple.co/37gY2I6

Spotify: https://spoti.fi/3E4wUbm

Google: https://bit.ly/3KBQgqG

Visit Youcanbookme now - https://youcanbook.me/

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It's Not OverBy Nic Haralambous