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In this no-holds-barred solo episode, host Ben Maynard delivers a searing obituary for agile coaching — or at least, the version of it we’ve come to know. If you’re a senior leader investing in agile or a coach trying to stay relevant, this episode is for you.

Ben doesn’t just diagnose the decline of agile coaching — he traces its evolution, exposes the industry dynamics that killed it, and calls on both leaders and coaches to fundamentally rethink their approach. From certificate-driven consultancy models to the obsession with frameworks over outcomes, Ben argues that agile coaching lost its soul the moment it stopped delivering real business impact.

But all is not lost. This is also a rallying cry for a rebirth — one built on commercial empathy, contextual learning, and building real organisational capability.

🧠 What You’ll Learn

• Why agile coaching has become irrelevant in many organisations
• How large-scale frameworks and certification mills diluted the craft
• The difference between coaching theatre and meaningful transformation
• What leaders should really look for when hiring coaches
• The traits and behaviours of truly great, impactful coaches
• The hard questions coaches must ask themselves to remain credible

💥 Key Takeaways

🔥 “Agile coaching is dead. And we killed it.”

❌ Death by Framework

🛠️ Real Coaching Is Not Jira Hygiene

🎯 Who This Is For

• Agile Coaches wondering how to stay relevant in a post-framework world
• Transformation Leads tired of empty ceremonies with no measurable ROI
• CTOs, CPOs, Heads of Product & Tech looking for real business agility, not theatre
• Product Coaches & Leaders reflecting on their own impact

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.

Stay up-to-date with us on our social media📱!

Ben Maynard

🔗 https://www.linkedin.com/in/benmaynard-sheev/

🐦 https://x.com/BenWMaynard

💻 https://sheev.co.uk/

Product Agility Podcast

🔗 https://www.linkedin.com/company/productagilitypod/

💻 https://productagilitypod.co.uk/

🖇️ https://linktr.ee/productagility

Listen & Share On Spotify & iTunes

• Spotify - https://open.spotify.com/show/0lkwAYJzVSuk5zfJ1vIDZq?si=4c691fb12f124a56
• iTunes - https://apple.co/3YvTX8p

Want to come on the podcast?

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