Jake Sorofman, joins the podcast to discuss the central role of agility in modern marketing and the transformative power of a customer-centric approach. Jake shares his journey from his early days in traditional marketing to becoming a leader in strategic marketing, highlighting the importance of continuous learning and adaptation in a rapidly evolving landscape.

He also talks about how leveraging generative AI and data analytics can drive business success, offering practical insights into integrating these technologies for better decision-making and efficiency. Jake also highlights the significance of understanding one's biorhythms to optimize productivity and personal routines that improve creativity and focus.

This podcast is brought to you by The Search Guru, produced in collaboration with Circle Audio, cover art by Andra Lazar.