Marketing Agility Podcast

Agile Marketing Update with Jascha Kaykas-Wolff


Listen Later

In this episode we fired up the Wayback Machine and reviewed a podcast with one of the first guests on the show, Jascha Kaykas-Wolff. I (Roland) had the pleasure of working with Jascha at Involver back in the day, now he’s the CMO at a little internet company called Mozilla. Besides being an early adopter and advocate for Agile Marketing Jascha also wrote a wonderful book on Agile called Growing Up Fast, I highly recommend picking up a copy. It’ll look great on your shelf next to The Agile Marketer 🙂

In this episode we revisit some of the topics that from our earlier podcast including:

  • Is there more tolerance today for Agile experiments that fail—in the service of getting to success?
  • How has your approach to driving adoption internally evolved?
  • How are you tailoring your Agile method to different parts of your team?
  • Jascha is a very thoughtful guy that managed to make this episode both philosophically and pragmatically inspiring. Give it a listen … I think you’ll agree that we need to bring Jascha back before another five years goes by!

     

    ...more
    View all episodesView all episodes
    Download on the App Store

    Marketing Agility PodcastBy Frank Days, Jim Ewel, and Melissa Reeve

    • 4.6
    • 4.6
    • 4.6
    • 4.6
    • 4.6

    4.6

    8 ratings