In this episode, Manasvi talks about the basics of Personas, how to create one, who is it for and its benefits. As part of User Journey Mapping, it is a key aspect that helps us understand our customers better and deliver enhanced products for our customers. Be sure to listen to it! 

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Xebia is a Global IT Consulting, Services & Product company, specializing in Agile Consulting & Transformation, Continuous Delivery & DevOps, Full Stack Agile Software Development (Java, .NET, Scala, GoLang, Angular, Node, ReactJS, RoR, etc.), Big Data/Data Science, Mobile (React Native, Flutter, Xamarin, Native apps), CloudConsulting, RPA, AI/ML and Remote Application Support. We have our offices spread across the globe in the Netherlands (HQ), the UK, India, Middle-East, and the USA.  You can visit us at www.xebia.com