"If everyone keeps 'holding Agile wrong,' maybe the problem isn't with how we're holding it. Maybe it's with Agile itself."

Remember when Apple told iPhone 4 users they were "holding it wrong" instead of admitting the antenna was flawed? What if Agile methodology has the same problem—and we've been blaming teams for 15 years instead of questioning the framework itself?

In this provocative deep-dive, we explore why Agile consistently fails in practice despite working "perfectly" in theory. From story points that become meaningless metrics to sprint rigidity that turns urgent bug fixes into bureaucratic nightmares, we examine how Agile's obsession with measurement and ceremony stifles the very innovation and adaptability it claims to promote.

Drawing on 15 years of experience across startups and enterprises, this episode challenges the "No True Scotsman" defense of Agile and asks uncomfortable questions: Are we optimizing for better software or just better-measured mediocrity? When everyone "does Agile wrong," maybe the problem isn't the users—it's the tool.

Warning: This episode might change how you think about your next sprint planning meeting.

"When teams consistently warp Agile into a metric-chasing ritual, when innovation gets sacrificed for velocity, when urgent problems get stuck in process bureaucracy—maybe the framework itself is incentivizing the wrong behaviors."

"Great software isn't built by following a process perfectly. It's built by smart people who care about solving problems, who communicate well, who aren't afraid to take risks when the situation calls for it."