In this episode of Strategy Unscripted, Rikki Douglas — Managing Director at Quorum Technologies and Industrial Advisory Board Member at Lancaster University School of Engineering — shares insights from more than 20 years of leadership across defence, nuclear, maritime, and now advanced manufacturing. At Quorum, she leads a global specialist business in sample preparation for electron microscopy, serving universities, OEMs, and high-tech industries worldwide.We explore practical lessons on leading strategy in both large corporates and SMEs, and how to sustain growth in volatile markets. In this conversation, you’ll learn how she:✅ Builds strategy and accountability in a fast-moving SME environment✅ Balances focus with agility to pursue new markets from cryo to batteries✅ Embeds a culture where teams feel empowered to execute and deliver✅ Manages global partnerships and distribution without diluting strategy🎧 For senior leaders navigating scale, market volatility, and strategic execution, this episode offers direct lessons in resilience and growth