Our regular contributor on our Point of View segments, Dave McCaughan is back this week.

Dave, as you might know, has a wealth of knowledge and experience in advertising and marketing, having worked for McCann, the global giant, in Asia for decades.

He has always had a fascination with aging demographics because it impacted his work in a major way.

Dave is now involved with the Global Wellness Institute, compiling a lengthy report on how aging well is perceived in different countries around the world.

The report is still a work in progress but Dave has a number of interesting observations that his team has already gathered and he shares them with us this week.

Get full access to a2a: the art 2 aging at theart2aging.substack.com/subscribe