Jimi Gibson’s been in the game for over 25 years, helping businesses figure out what to say and how to say it so people actually listen—and take action. He’s the VP of Brand Communication at Thrive Agency, a TEDx speaker, and a Forbes Agency Council member. Before all that, he was a professional magician, which makes a weird amount of sense once you hear how he thinks about messaging. He created something called The Magic Script™, a framework that helps brands connect with people in a real, human way. He’s one of those rare folks who can make marketing feel less like noise—and more like a conversation worth having.