The playbook for self-storage marketing just changed. SEO isn't enough anymore.

This show is an operator-to-operator strategy guide for beating the REITs and maximizing NOI in the age of generative AI.

We break down AI Generation Optimization (AGO): the tactical framework for getting AI to literally say your facility's name as the top recommendation.

Stop chasing clicks and start chasing direct move-ins. You'll learn:

• Why 70% of searches now end with zero clicks.

• The T.L.D.D.R. Box and Atomic Answer Blocks—exactly how to structure your website content so AI quotes you word-for-word.

• How to build a simple "Ecosystem of Proof" (YouTube, Reddit, etc.) that the AI trusts more than a generic website.

If AI is telling renters where to store their stuff, make sure it says your name.

Listen. Apply. Fill the box.