What do you do when your engagement goals are climbing, your content has gone all-ask and no-story, and there's no budget to hire a writer? At UTEP, you stop looking inward and start looking out — to your own alumni.

In this special Agora edition of the podcast, Sydney Bertram, Assistant Vice President for Strategic Communications and Engagement at UTEP, shares how her team broke out of the "transactional loop" by launching the Miner Nation Contributors Program — a fractional team of alumni freelancers who bring an authentic voice and institutional pride that money can't buy. Sydney walks through the build, the pay-per-piece model, the CASE-metrics framework that proved its impact (contributor content was UTEP's highest-engagement content type in FY25), and three diagnostic questions for your own shop. Hosted by Ryan Catherwood with Agora Leader - Annie Quade.

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