Farm Broadcaster Jessica Benson talks beef sustainability with Florida cattleman Kevin Escobar. Topics in include why beef is sustainable, why cattle are good for the environment, truth in food labeling and the romantic notion of being an American Cowboy... as well as the history of Ponce De Leon being the first cattleman in the continental US, starting in Florida. If you need a source to prove why cattle production is good for the environment, here it is--ready and recorded.