Fifth-generation livestock farmer and AgriWebb co-founder, Justin Webb shares his lessons on launching an Australian startup in the UK, how to access capital in complex economies and why knowing your market is everything.

Justin reflects on the learnings and the wealth of knowledge trade agencies can provide to ensure a smooth transition, with Austrade’s Senior Advisor and agtech lead, Arianna Sippel and the UK's Department for International Trade’s Director for Investment for Australia and New Zealand, Tess Thomas – who says AgriWebb is a textbook case for the bespoke advice offered free by the agency.