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AgTech Innovations w/ Ehsan Soltan | UX in Farming | Tech Talks Episode 07
Farmer-first agtech: simple sensors, smarter irrigation, and trust built through pilots.
In this Tech Talks episode, Ehsan Soltan (SoilTech Wireless) joins Rob Tuft (In Time Tec) to unpack practical agtech: how farms use soil-moisture, temperature, humidity,EC, CO₂/O₂, leaf-wetness, and weather data to make smarter irrigation and crop-health decisions. We talk about building with farmers (not for them), earning trustthrough low-risk pilots, reducing clicks with sensible UX (yep—QR codes).
What you’ll learn
• When and where sensors deliver the biggest ROI in irrigation decisions
• A farmer-first approach to product design (and why “fewer clicks” wins)
• How to digitize paper tickets and simplify audits/compliance
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By In Time TecFarmer-first agtech: simple sensors, smarter irrigation, and trust built through pilots.
In this Tech Talks episode, Ehsan Soltan (SoilTech Wireless) joins Rob Tuft (In Time Tec) to unpack practical agtech: how farms use soil-moisture, temperature, humidity,EC, CO₂/O₂, leaf-wetness, and weather data to make smarter irrigation and crop-health decisions. We talk about building with farmers (not for them), earning trustthrough low-risk pilots, reducing clicks with sensible UX (yep—QR codes).
What you’ll learn
• When and where sensors deliver the biggest ROI in irrigation decisions
• A farmer-first approach to product design (and why “fewer clicks” wins)
• How to digitize paper tickets and simplify audits/compliance