Doug Larson has been a prominent entrepreneur in the functional fitness industry since 2009. He got his start as one of the co-owners of Faction Strength and Conditioning (CrossFit Memphis) in Memphis, TN.

Since his time running the gym, he’s built one of the highest rated fitness podcasts in the world; Barbell Shrugged which serves as the engine for completely virtual company earning many millions in revenue. He has also hosted many other popular shows including acting as lead host of the YouTube exercise technique series TechniqueWOD, The Barbell Business Podcast, The Daily BS and Full Depth.

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