Caroline Marr launched The Carpenter's Daughter almost thirty years ago, when the idea of plus sized fashion was a rarity. Since then she built up a brand well loved by New Zealand size 14+ women. As it stayed fiercely NZ designed and made, Caroline grew her business to a chain of stores across NZ.

With the advent of internet shopping, and the high costs of retail stores, Caroline opted to close down and walk away from it all.

But after some time away, she realised there was still life in her, in The Carpenter's Daughter and, with the help of her assistant Fletch, has embraced a new way of doing business in today's retail market.