Ahead on Marketplaces (ENG)

In this edition of the AOM DSP Snack, Florian Vette and Florian Giulio Votta talk about concrete optimization levers for Amazon DSP campaigns – and why the initial setup only accounts for 30% of the work.

The topics at a glance:

Bidding logic: Why is the retargeting user more expensive than the user at the top of the funnel?

Don't want to miss an episode, have questions, or want to get in touch? Follow or message our hosts Florian Vette, Ole Schleth and Florian Giulio Votta on LinkedIn.

For more insights on Amazon & online marketplaces, visit movesell.de/en.

Marc Bauer, Head of Digital Business and Marketing at Hugo Brennenstuhl, is back on the AOM Podcast. Hugo Brennenstuhl stands for power strips and cable reels – and at the same time for one of the most consistent e-commerce transformations among Germany's mid-market companies.

How did a long-established German brand manufacturer go through a complete e-commerce transformation – from entering Amazon to an independent D2C strategy?

Florian Vette talks with Marc about the setup that unites Digital and Marketing – and what other brand manufacturers can learn from it.

Don't want to miss an episode, have questions, or want to get in touch? Follow or message our hosts Florian Vette, Ole Schleth and Florian Giulio Votta on LinkedIn.

For more insights on Amazon & online marketplaces, visit movesell.de/en.

In this AOM DSP Snack, Florian Vette and DSP expert Florian Giulio Votta discuss the latest developments in Amazon DSP and explain why a lot will need to be thought through more strategically in 2026.

The episode kicks off with current market movements: What role do Connected TV, Prime Video & Co. play in a full-funnel setup? And is Amazon becoming the "one-stop DSP" for nearly every kind of inventory?

Next, the focus shifts to the new AI-based control options: What can Performance Plus and Brand Plus really do? Where is the AI already taking over optimization – and where does strategic expert knowledge remain decisive?

Then it gets critical: Amazon has adjusted its attribution model. Why have campaigns suddenly looked different since the start of the year? And what does that mean for view-through conversions and ROAS assessments?

Finally, the two take a look at new targeting and inventory options – from in-market extensions to private auction access for Alexa devices.

A compact episode about AI, attribution and the question of how much automation Amazon DSP can really handle going forward.

Don't want to miss an episode, have questions, or want to get in touch? Follow or message our hosts Florian Vette, Ole Schleth and Florian Giulio Votta on LinkedIn.

For more insights on Amazon & online marketplaces, visit movesell.de/en.

In this episode of the AOM DSP Snack, Florian Vette and DSP expert Florian Giulio Votta discuss why Amazon DSP campaigns fail so often even when they're technically set up correctly.

They start with the fundamentals: Why is DSP more complex than Sponsored Advertising? What's the difference between capturing demand and creating demand and why does DSP feel like a black box to so many brands?

Next, they get into the classic setup mistakes: budgets that are too small, targeting that's too narrow, and unrealistic expectations around ROAS & co. plus why DSP rarely works without a clear funnel logic.

Finally, the focus shifts to product, creatives, and measurability: When is a product actually DSP-ready? What role do reviews, inventory, and ad creatives play? And how do you spot early on that a DSP campaign is burning budget rather than driving results?

Don't want to miss an episode, have questions, or want to get in touch? Follow or message our hosts Florian Vette, Ole Schleth and Florian Giulio Votta on LinkedIn.

For more insights on Amazon & online marketplaces, visit movesell.de/en.

Florian Vette and DSP expert Florian Giulio Votta dive into a topic that is rapidly gaining relevance for brands: sports advertising with Amazon DSP.

Why are ad placements around the Champions League, NFL, NBA, NHL, and live sports on Prime Video and Twitch becoming increasingly valuable for advertisers? And what makes live sports such a unique environment — one that combines attention, emotion, and advertising impact like no other?

The two break down why Amazon is using sports formats to move beyond pure performance into branding and upper funnel strategies, and how sports advertising today can not only be activated but also measured, extended, and turned into tangible results — from reach and retargeting all the way to measurable revenue.

A compact episode for every brand looking to strategically leverage sports formats through Amazon DSP.

Don't want to miss an episode, have questions, or want to get in touch? Follow or message our hosts Florian Vette, Ole Schleth and Florian Giulio Votta on LinkedIn.

For more insights on Amazon & online marketplaces, visit movesell.de/en.

In this edition of the AOM DSP Snack, host Florian Vette and ad tech expert Florian Giulio Votta take a closer look at Twitch — a platform that many brands still underestimate, even though it has long grown far beyond gaming.

To start, the two discuss how Twitch has evolved from niche streaming to interactive live television:

The two cover audience profiles, ad acceptance, and which brands Twitch works surprisingly well for. How can companies smartly extend existing influencer or team partnerships into DSP? And why does an activated streamer often lead to shopping carts that are significantly larger than in other channels?

To close, the two look at concrete cases around the Icon League and show how awareness from live events can be extended programmatically: How does retargeting of streamers and fans work? And why is alignment between marketing and e-commerce so critical to making it all work?

Don't want to miss an episode, have questions, or want to get in touch? Follow or message our hosts Florian Vette, Ole Schleth and Florian Giulio Votta on LinkedIn.

For more insights on Amazon & online marketplaces, visit movesell.de/en.

In this fourth edition of the AOM DSP Snack, Florian Vette and Florian Giulio Votta dive into how brands can make a strategically smart entry into DSP.

But first, the two share fresh insights from the Amazon Frame the Future Day:

From there, Florian and Florian get into hands-on practice:

To close, the two tackle what may be the most important takeaway:

Don't want to miss an episode, have questions, or want to get in touch? Follow or message our hosts Florian Vette, Ole Schleth and Florian Giulio Votta on LinkedIn.

For more insights on Amazon & online marketplaces, visit movesell.de/en.

In episode three, we get to the heart of what makes Amazon DSP truly powerful: data.

Florian Vette and Florian Giulio Votta start with a fundamental question: How can companies combine customer data anonymously without exposing personal information? And why is the Data Clean Room changing the way brands can actually use their data?

That's where Amazon Marketing Cloud (AMC) comes in, the analytics tool that brings together DSP, Sponsored Ads, and organic data in one place.

How do audiences like cart abandoners, users with video touchpoints, or lookalikes of your best customers emerge from this data?

And what changes when you can see the entire customer journey, not just the last click?

What do these insights reveal about budget allocation, timing, and media mix?

If you want to understand why data-driven decisions are the foundation of every successful DSP strategy, this snack is for you.

Don't want to miss an episode, have questions, or want to get in touch? Follow or message our hosts Florian Vette, Ole Schleth and Florian Giulio Votta on LinkedIn.

For more insights on Amazon & online marketplaces, visit movesell.de/en.

In the second episode of the new format, Florian Vette and Florian Giulio Votta dive deep into the future of video advertising — from the first TV spot to the data-driven streaming era.

How has TV advertising changed since 1941, and what does "Connected TV" actually mean?

Florian shares insights from his time at one of Germany's largest media sales houses, explains the role of Deforce, and shows how Amazon manages to unite linear and digital advertising worlds.

From the first TV spot for 9 dollars to personalized streaming ads — this episode shows how reach becomes relevance. Want to know why CTV is the new TV and what that means for brands on Amazon? Then this DSP Snack is exactly right for you.

Don't want to miss an episode, have questions, or want to get in touch? Follow or message our hosts Florian Vette, Ole Schleth and Florian Giulio Votta on LinkedIn.

For more insights on Amazon & online marketplaces, visit movesell.de/en.

AOM DSP SNACK – New format, new voice, deeper insights. AOM DSP SNACK – New format, new voices, deeper insights. In the AOM DSP Snack series, Florian Vette and Florian Giulio Votta take you on a deep dive into the world of Amazon DSP — sharing hands-on expertise, real-world cases, and forward-thinking strategies for brands.

What makes Amazon DSP so powerful — and how did programmatic advertising actually evolve?

This episode is your starting point.

Don't want to miss an episode, have questions, or want to get in touch? Follow or message our hosts Florian Vette, Ole Schleth and Florian Giulio Votta on LinkedIn.

For more insights on Amazon & online marketplaces, visit movesell.de/en.