There are two sides to marketing in the charity world: fundraising and branding. Both are essential, but it's time to give the branding crew some love! On this episode, Ben sits down with Anchor Marketing President Danielle Gagner to discuss why marketers need communication skills, the importance of branding, the prerequisites for a rebrand, creating intergenerational loyalty, and using data and branding to produce a strong sense of identity in donors.

Resources & People Mentioned

• Email Frontier FM YOUR fundraising questions at [email protected]!
• Anchor Marketing
• Stereotype Directionality and Attractiveness Stereotyping: Is Beauty Good or is Ugly Bad?
• Disgust Images And Nonprofit Children's Causes
• Click here for comprehensive branding resources!

Connect with Danielle Gagner

• Email Danielle
• Follow Danielle on LinkedIn

Connect With Frontier

• Follow Benjamin Johnson on LinkedIn
• Follow Matt Hussey on LinkedIn
• Follow Megan McCaffery on LinkedIn
• Website: https://Frontier.io
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/