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AI, AEO, and GTM Engineering: How to Build a B2B Marketing Engine
Episode Summary:
In this packed episode, Lacey Miller joins Erin and Ken to demystify what it means to be a "Go-to-Market Engineer" in today’s AI-fueled marketing landscape. She breaks down how she uses agentic AI workflows to build repeatable, high-output growth systems without the team bloat. If you’ve ever wondered how AI changes content strategy, brand building, or TikTok for B2B... this is your playbook.
🎧 What You’ll Learn:
🛠️ Gladiator Round: Behind the Scenes of Lacey’s Stack
Lacey walks through how she classifies inbound leads, triggers AI workflows, and scales one-to-one GTM—all without a dev team. You’ll see her build live in Replit and Lindy.
📢 Next Steps
01:00 Ken's AI Journey: Building Connectors
02:16 Erin's AI Research Project
03:37 Guest Introduction: Lacey Miller
04:24 Lacey Miller's Marketing Insights
07:43 The Role of AI in Modern Marketing
11:37 AI-Driven Search and Content Strategies
16:57 Challenges and Opportunities in AI Marketing
22:12 Future of AI in B2B Marketing
25:01 SEO Strategies for AI Enthusiasts
25:38 Trends in User Engagement
26:50 The Evolution of Search Behavior
29:22 Disrupting Traditional Advertising
36:01 The Rise of TikTok in B2B Marketing
40:20 Practical AI Tools for Marketers
41:17 Lightning Round: Quick Marketing Insights
44:09 Final Thoughts and Takeaways
About our Guest: Lacey Miller
Lacey Miller is a highly experienced and impactful marketing executive, currently spearheading Growth Marketing at Perigon, an AI context engine. She is recognized for her innovative approaches to AI Visibility Optimization (AIVO), "Answer-Engine Optimization (AEO)," and pioneering TikTok-for-B2B playbooks. She focuses on how to leverage ai in saas b2b in content marketing
As a proven first-hire marketing leader, Lacey specializes in building robust Go-to-Market (GTM) strategies from the ground up, particularly for B2B, developer, and enterprise AI SaaS products. Her expertise lies in translating complex technical capabilities into compelling narratives that resonate with diverse audiences and drive revenue growth. At Perigon, she is actively driving category creation, positioning the company as a leader in real-time AI context.
Prior to Perigon, Lacey served as Head of Marketing at Bezi, where she built the initial GTM framework and integrated AI into product strategy. Her experience also includes building high-performing marketing functions at LoudCrowd, where she significantly contributed to ARR and fundraising, and leading full-funnel GTM strategies at VertifyData.
Notable Quotes:
“Robots are making us sound more human.”
“You can’t blog your way into LLMs—you need conversation.”
“AI is not your replacement, it’s your multiplier.”
“Your GPT isn't a toy. It’s your co-pilot.”
“We’re not just building campaigns anymore—we’re building products.”
Resources:
Lindy.ai
Stay tuned for more insightful episodes from the FutureCraft podcast, where we continue to explore the evolving intersection of AI and GTM. Take advantage of the full episode for in-depth discussions and much more.
To listen to the full episode and stay updated on future episodes, visit the FutureCraft GTM website.
Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past.
Music: Far Away - MK2
View all episodes
By Erin Mills & Ken RodenEpisode Summary:
In this packed episode, Lacey Miller joins Erin and Ken to demystify what it means to be a "Go-to-Market Engineer" in today’s AI-fueled marketing landscape. She breaks down how she uses agentic AI workflows to build repeatable, high-output growth systems without the team bloat. If you’ve ever wondered how AI changes content strategy, brand building, or TikTok for B2B... this is your playbook.
🎧 What You’ll Learn:
🛠️ Gladiator Round: Behind the Scenes of Lacey’s Stack
Lacey walks through how she classifies inbound leads, triggers AI workflows, and scales one-to-one GTM—all without a dev team. You’ll see her build live in Replit and Lindy.
📢 Next Steps
01:00 Ken's AI Journey: Building Connectors
02:16 Erin's AI Research Project
03:37 Guest Introduction: Lacey Miller
04:24 Lacey Miller's Marketing Insights
07:43 The Role of AI in Modern Marketing
11:37 AI-Driven Search and Content Strategies
16:57 Challenges and Opportunities in AI Marketing
22:12 Future of AI in B2B Marketing
25:01 SEO Strategies for AI Enthusiasts
25:38 Trends in User Engagement
26:50 The Evolution of Search Behavior
29:22 Disrupting Traditional Advertising
36:01 The Rise of TikTok in B2B Marketing
40:20 Practical AI Tools for Marketers
41:17 Lightning Round: Quick Marketing Insights
44:09 Final Thoughts and Takeaways
About our Guest: Lacey Miller
Lacey Miller is a highly experienced and impactful marketing executive, currently spearheading Growth Marketing at Perigon, an AI context engine. She is recognized for her innovative approaches to AI Visibility Optimization (AIVO), "Answer-Engine Optimization (AEO)," and pioneering TikTok-for-B2B playbooks. She focuses on how to leverage ai in saas b2b in content marketing
As a proven first-hire marketing leader, Lacey specializes in building robust Go-to-Market (GTM) strategies from the ground up, particularly for B2B, developer, and enterprise AI SaaS products. Her expertise lies in translating complex technical capabilities into compelling narratives that resonate with diverse audiences and drive revenue growth. At Perigon, she is actively driving category creation, positioning the company as a leader in real-time AI context.
Prior to Perigon, Lacey served as Head of Marketing at Bezi, where she built the initial GTM framework and integrated AI into product strategy. Her experience also includes building high-performing marketing functions at LoudCrowd, where she significantly contributed to ARR and fundraising, and leading full-funnel GTM strategies at VertifyData.
Notable Quotes:
“Robots are making us sound more human.”
“You can’t blog your way into LLMs—you need conversation.”
“AI is not your replacement, it’s your multiplier.”
“Your GPT isn't a toy. It’s your co-pilot.”
“We’re not just building campaigns anymore—we’re building products.”
Resources:
Lindy.ai
Stay tuned for more insightful episodes from the FutureCraft podcast, where we continue to explore the evolving intersection of AI and GTM. Take advantage of the full episode for in-depth discussions and much more.
To listen to the full episode and stay updated on future episodes, visit the FutureCraft GTM website.
Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past.
Music: Far Away - MK2