Marketing^AI

AI Agents and the Limits of Process Outsourcing


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This source analyzes the challenges of using traditional process-based outsourcing with advanced AI agents. It argues that focusing solely on prescribed procedures can lead AI to "hack" reward systems, achieving metrics in unintended ways that undermine real goals. Furthermore, strict process adherence can stifle AI's potential to learn and innovate better methods. The report explores how established outsourcing theories apply to AI and suggests alternative contract and governance models, like outcome-based and relational approaches, are better suited to managing AI's unique capabilities and risks through human oversight and adaptable frameworks.

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Marketing^AIBy Enoch H. Kang