In this episode of Hub & Spoken, Jason Foster, CEO & Founder of Cynozure, speaks with Alessandra Di Lorenzo, advisor to CMOs, author of Adjust and TEDx speaker, about how AI is reshaping the internet business model.

They explore the rise of zero-click search, recommendation engines and feed-based commerce, and discuss why brand trust, direct traffic and consumer awareness are becoming more important as AI increasingly acts as a gatekeeper between brands and audiences.

For senior business and technology leaders, this episode offers a timely perspective on what happens when the economics of the internet start to change.

Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.