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Unlock the power of AI for personalization at scale in your business. While many focus on AI for efficiency, the real game-changer is creating magical, more human digital experiences for your customers. We're joined by Lee Russell, founder of Minimum Viable Launch and an AI expert with over a decade of experience, to discuss how you can leverage AI to be both "high tech and high touch," transforming your marketing, sales, and product delivery.

Discover the concept of "context engines" and learn why gathering qualitative customer data is your new competitive moat in the age of AI. We explore the tools you need to build this infrastructure, from powerful automation platforms like n8n to the magic of vector databases for chatting with your unstructured data. Lee also shares his strategies for avoiding generic "AI slop" and creating truly unique, high-quality outputs that will make your customer experience remarkable.

Learn more from Lee Russell:

https://www.minimalviablelaunch.io/

Connect with us

https://x.com/ToolUsePodcast

https://x.com/MikeBirdTech

00:00 - Intro

01:27 - "High Tech, High Touch": Personalization at Scale Explained

07:55 - The Best Data for AI Personalization

12:03 - How to Avoid Creating "AI Slop"

21:15 - AI Tools for Building Custom Agents (n8n & Vector DBs)

30:37 - How to Start Learning and Escape "Tutorial Hell"

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Tool Use is a weekly conversation with the top AI experts, brought to you by ToolHive.