In this episode of the FilmTalks podcast we focus on the impact of Artificial Intelligence on the creative industries, particularly filmmaking and marketing, drawing inspiration from James Hurst of Rogue School. Key themes explored include the creative identity crisis faced by professionals, the analogy of AI as a "microwave"that enhances but does not replace human skill, and the urgent need for addressing ethical and legal concerns regarding AI-generated content. This podcast is made by AI at https://studio86.se/en