AI and Marketing are reshaping industries at lightning speed. In this episode of The Backstory on Marketing and AI, we dive deep into how AI is transforming workflows, advertising, and education.

We explore the DRIVE-F framework that empowers professionals to interact with AI effectively. Learn why providing direction, defining roles, and focusing on emotional resonance are critical when leveraging AI tools.

The conversation highlights how AI enabled Market Research is helping businesses reduce time, increase ROI, and uncover insights that drive growth. You’ll also hear about the risks of AI-generated content overload, the rise of personal AI assistants, and the impact of AI on future marketing careers.

Key discussion points include:

• The evolution of advertising from AOL to AI-driven strategies
• How to build smarter prompts using DRIVE-F
• The role of emotional intelligence in AI-powered communication
• Why students and professionals must adopt AI-first workflows
• The risks of advertising saturation in an AI-driven marketplace
• How personal AI assistants will filter content in the future

Whether you are a marketer, educator, or leader, this episode provides actionable strategies to adapt and thrive.