AI and Marketing are reshaping how companies engage with customers. In this episode of the Backstory on Marketing and AI, we dive into how customer experience (CX) and AI-enabled Market Research create real-world business impact.

Key topics include:

• Why personalization at scale is essential.
• How startups fail without product-market fit.
• The importance of customer journey mapping.
• Legal challenges around AI-driven personalization.
• Insights from Amazon, Netflix, and Salesforce.
• How AI reduces support tickets and increases profitability.

CX ensures customers remain at the center of every decision. AI provides tools to make it happen at scale. Companies that embrace both will see stronger loyalty, organic growth, and a clear competitive advantage.

This conversation offers practical insights for marketers, entrepreneurs, and leaders navigating today’s fast-moving digital landscape.

Connect on LinkedIn: https://www.linkedin.com/in/franckardourel/

Click here to view the video: https://www.youtube.com/watch?v=gfBEu-j1IJA