Discover how AI is reshaping pharma – from marketing automation to intelligent sales strategies – with our guest Fredrik Holmboe. Listen to the new Pharma Talks episode with Nataliya Andreychuk!

Together, they explore how the role of the modern marketeer is evolving – from content creators to AI-driven orchestrators of omnichannel engagement. The conversation uncovers how AI in sales and marketing is reshaping daily operations, driving smarter decisions, and creating a seamless bridge between sales, marketing, and medical teams.

Key topics explored in this episode:

• The shift from traditional marketing to AI and digital marketing approaches.
• How AI for sales and marketing empowers teams with predictive insights and real-time personalization.
• Practical examples of AI-driven sales enablement and content intelligence tools improving HCP engagement.
• Bridging organizational silos through data intelligence, automation, and AI for customer experience.
• Fredrik's ABC+ Content Excellence Framework – helping life science companies enhance digital engagement in pharma and ensure unified messaging across all channels.
• What the future holds for AI adoption in life science, pharma business transformation, and human-AI co-creation.

Tune in to discover where creativity meets intelligence, and technology becomes the enabler of more meaningful healthcare communication!

Find out more about ABC+ Content Excellence Framework: https://www.dualia.se/

Contact Viseven experts to elevate your healthcare marketing strategy: Viseven Pharma Marketing Team: 24/7 Expert Support

Discover more platforms to listen to this podcast: https://rss.com/podcasts/pharma-talks/

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0:00 Intro

03:14 The evolving role of marketers in Pharma

06:09 Real-world applications of AI in marketing

17:17 Bridging gaps: sales, marketing, and medical collaboration

22:59 The future of marketing: orchestrating AI tools

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Follow Viseven, Nataliya, and Fredrik in social media:

https://www.linkedin.com/company/viseven/

https://www.linkedin.com/in/andreychuk/

https://www.linkedin.com/in/fredrikholmboe/

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🔗 Links for more insights:

https://viseven.com/ai-data/

https://viseven.com/healthcare-data-analytics/

https://viseven.com/ai-medical-affairs/

https://viseven.com/list-of-ai-mistakes-pharma-companies-make/