While most of us are already using AI for research and content creation, very few healthcare marketing teams have figured out how to use it to drive measurable top-line revenue. 

In this episode, I dive into the critical first pillar of using AI to grow your pipeline: signal intelligence. I explain why interpreting patterns of behavior across entire accounts is far more valuable than simple lead scoring or tracking individual clicks.

This episode will help you understand how to detect meaningful buyer behavior earlier in the process. This is especially vital in the healthcare industry, where sales cycles often stretch to 13 or even 24 months and involve dozens of stakeholders. 

I also share practical ways to use AI for pattern recognition and weak signal interpretation, even if you do not have a massive budget for enterprise platforms.

Key Topics:

• "(00:00)" - Introduction

• "(01:00)" - The challenge

• "(02:47)" - Defining signal intelligence

• "(03:45) - The three layers of signal intelligence

• "(05:39) - Why early detection is critical

• "(09:44) - Four primary use cases for AI

• "(12:44) - Exploring Tiga AI and social engagement signals

• "(15:15) - How established platforms detect intent at scale

• "(18:18) - Using AI tools for strategy

• "(20:45)" - Identifying longitudinal patterns

If you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.

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Thank you to our presenting sponsor, HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

Companies & Platforms Mentioned (with URLs)

Media / Networks

• Healthcare Now Radio https://www.healthcarenowradio.com

Intent, Signal Intelligence & ABM Platforms

• Demandbase https://www.demandbase.com

• 6sense https://6sense.com

• Bombora https://bombora.com

• ZoomInfo https://www.zoominfo.com

• Factors AI https://www.factors.ai

Website Visitor Identification / Tracking

• Vector https://www.vector.co

• RB2B https://www.rb2b.com

• Get Squidhttps://getsquid.ai/ 

• Virtual Visitorhttps://www.visualvisitor.com/ 

Social & Signal Detection Tools

• Tiga AI https://www.tiga.ai

• LinkedIn https://www.linkedin.com

Marketing Automation & CRM

• HubSpot https://www.hubspot.com

• HubSpot Breeze (HubSpot’s AI / intelligence layer)https://www.hubspot.com/products/artificial-intelligence 

AI / GenAI Platforms

• ChatGPT (OpenAI): https://chat.openai.com

• Google Gemini: https://gemini.google.com/ 

• Claude (Anthropic): https://www.anthropic.com/claude

• Microsoft Copilot: https://www.microsoft.com/copilot

Healthcare / Industry Orgs & Companies

• HIMSS: https://www.himss.org

• Inovalon: https://www.inovalon.com

• Caregility: https://caregility.com/

Productivity / AI Utilities

• Whisper Flow https://www.whisperflow.ai

Previous Episodes

• Nick Panayi

  https://open.spotify.com/episode/0rxPdzByXBjNsIKvNBhnck?si=TsQ68QEGT1WSEZjjzoGkmA 

• Kelly McDermott – ABM Story

  https://open.spotify.com/episode/2QTrvyWVA6W6vJcCmDdvQd?si=ORU62SX7TPiU_Ke5vUE5HQ