We've had two conversations about AI on this podcast: whether it could write your values, and whether it could write your strategy. This one is more personal than that.

In this episode, Emily, Laurie, and Bev Attfield (joining the AI conversation for the first time) explore a question that's become impossible to avoid: what does the arrival of AI actually mean for the way we work, and for a company like Within?

The conversation centres on Within's evolving belief that the evolution of work is superhuman. That AI, used well, might finally liberate us from doing robotic work so we can focus on the things that are irreducibly human. Empathy. Relationships. Creativity. The discomfort of making something that actually matters.

It wouldn't be an honest conversation without the hard parts too. What does it mean for the people inside organizations who aren't ready? What do we lose when we make creativity too frictionless? These are questions we're genuinely sitting with, not ones we've figured out. If you're a leader navigating this right now, we think you'll find yourself in this conversation.

Highlights

1. Why Within sees AI as an existential question, and an exciting one
2. What machines can't do: love, dream, discern, and hold accountability
3. Why the journey to an outcome still matters more than the output itself
4. What's coming next: Within is writing an AI manifesto, and you're invited along