In this week’s episode of That Martech Girl, Rachel Gray comes to you live from Martha’s Vineyard with returning guest and friend, Bria Porter, Engagement Analytics Supervisor at FCP Health and CEO of The Coyote Agency. Together, they dive into the intersection of AI, authenticity, and culture, starting with what AI means for the Black experience and why representation matters in this new era.

They also explore the environmental and equity implications of AI, asking tough questions about who benefits, who bears the cost, and how brands can take a more responsible approach. Finally, Rachel and Bria look ahead to 2026, outlining what marketers and businesses should be doing now to prepare for the seismic shifts of the AI revolution.

This is a powerful conversation about technology, equity, and leadership in a moment that will define the future of marketing and beyond.

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