On this episode of The Next CMO podcast, host Scott Todaro is joined by 16-year marketing veteran Zosya Popick, CMO of ProPharma. Zosya shares insights into how AI can enhance efficiency within marketing teams—focusing on how it helps streamline tasks like copywriting, creative brainstorming, and data analysis. She also dives into the role of branding, emphasizing the importance of aligning mission and vision with design to create a cohesive brand identity. Don’t miss Zosya’s valuable tips on building high-performing marketing teams, the importance of simplicity, authenticity, and human connection in a world saturated with content, and her perspective on AI and the future of marketing.