Artificial Insights

AI Chatbots and the Future of Internet Search


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The podcast explores the potential for manipulation of large language models (LLMs) used by AI chatbots.


It discusses how these models can be influenced by “generative engine optimisation” (GEO), a practice similar to search engine optimisation (SEO) that aims to increase the visibility of certain content in chatbot outputs.

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Artificial InsightsBy Artificial Insights