Gilad Bechar is the Founder and CEO of Moburst, a digital full-service, mobile-first marketing agency that helps companies scale and become category leaders. In this conversation, Gilad discusses what sets Moburst apart from other agencies, the importance of client selection, the role of AI in enhancing marketing strategies, and how to understand Google's content ranking algorithm.

Key Takeaways:

- Making sure clients are a good fit

- Concerns over AI's accuracy and IP rights

- How AI-generated content can drag your SEO rankings

Episode Timeline:

1:00    Introduction to Moburst and Gilad Bashar

3:30    What sets Moburst apart?

6:30    The importance of client selection

9:40    Navigating Facebook's algorithm Challenges

12:08 The role of AI in marketing

15:45 AI's impact on content creation

18:40 AI tools and their applications

21:20 Common client concerns about AI

24:15 Understanding Google's content ranking

This episode’s guest:

• Gilad Bechar on LinkedIn

• Moburst's website

Hosted on Acast. See acast.com/privacy for more information.