In this episode, I’m joined by Krasi Bozhinkova to explore AI cosplay, the shift from AI as a tool to AI as a performed intelligence, where emotion, presence and perceived personhood become more persuasive than proof itself.

This conversation goes beyond capability.

We talk about:
- The moment AI moved from a tool to performing intelligence
- Why humans respond to emotional UX as if it were personhood
- What signals show users are no longer interacting with a system but with someone
- Why perception now competes with performance
- What responsibility do product teams carry when persuasion becomes indistinguishable from intelligence

This is not a conversation about what AI can do.
It’s about what that means for the future of product design, trust and human decision-making.

📤 https://owtcome.com/signal-brief-report-jan-26

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Hosted by Madalena Costa · Senior product designer and AI systems strategist