The Response Force Multiplier

AI, Creativity, and Crisis Readiness — with Ines Costa


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Artificial intelligence is reshaping how we train for emergencies — from the way we design crisis exercises to how we think about communication, collaboration, and creativity under pressure.

In this episode, OSRL’s Ines Costa joins host Emma Smiley to explore how AI is helping transform preparedness. Ines shares how her background in marketing and digital media led her to experiment with AI tools in training and crisis management — and how those early tests evolved into fully immersive exercises now used across OSRL.

Together, they discuss what AI can (and can’t) do, the ethics of using deepfakes in drills, the power of storytelling in technical training, and why experimentation is key to innovation.

Whether you’re in emergency response, communications, or tech, this conversation offers a grounded look at what happens when human creativity meets machine intelligence.

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The Response Force MultiplierBy OSRL