From writing and painting to design and music, AI is making its presence felt in studios, agencies, and workshops around the world. But is it truly creative... or just a clever imitator?

In this episode, Joel explores how AI is reshaping the creative process. From prompt-based ideation to generative art and music, we unpack how AI is becoming a new kind of collaborator, one that accelerates possibility but also challenges our definitions of originality, ownership, and artistic integrity.

You’ll learn:

• How AI enters the creative process
• The difference between clever remixing and true originality
• The ethical and legal tensions in creative AI
• Why AI with humans may be the ultimate creative multiplier

Resources: promptengineeringcookbook.com

Next episode: Can Machines Really Feel... Or Just Fake It?