Someone calls you, sounds exactly like your boss, uses the phrases they always use, and says they need help right now. You don't hesitate. But what if the voice is real and the person isn't?

This episode breaks down AI deepfakes: audio, video, and images created by AI to convincingly impersonate real people. It explains why this threat exists now (the tools got easier, not the attackers smarter), why deepfakes don't need perfection to work (they just need sixty seconds of urgency), and how the real vulnerability isn't technology but our natural wiring to trust familiar voices and faces. The episode covers the most common attack patterns, from fake CEO calls to fabricated video meetings, and closes with a practical starter kit built around slowing down urgent requests, verifying through a second channel, creating no-exception approval rules, and accepting that audio and video can now be faked.

Whether you're a professional handling sensitive decisions or someone who wants to protect their family from voice-cloning scams, Plaintext with Rich explains how deepfakes actually work and what to do about them.

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