In this episode, Brian Beck discusses key business challenges in B2B eCommerce, including enhancing customer experience, upgrading technology, and leveraging AI. He shares real-world examples of companies successfully transitioning their strategies and emphasizes the importance of embracing digital transformation. The conversation also touches on the evolving B2B buyer landscape and the role of marketplaces like Amazon. The use of AI in data cleaning and content generation is highlighted as a significant opportunity for B2B companies. Overall, the episode explores the impact of AI on B2B e-commerce and the cultural shifts necessary for success.

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