In this episode of the BetterTech podcast, hosted by Haseeb Khan, Professor Christian Farioli shares his extensive experience in digital marketing, emphasizing the transformative role of AI in the industry. He discusses the evolution of marketing strategies, the essential skills needed in the AI era, and the ethical considerations surrounding AI use in marketing. Farioli also highlights effective platforms for B2B marketing, particularly LinkedIn, and offers valuable advice for new digital marketers navigating this rapidly changing landscape.