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AI-Driven Marketing Operations: Scaling Content Production Through Workflow Redesign with Sandy Pell
In this episode of Data Planet, host Emma Davis interviews Sandy Pell, Senior Director of Corporate Marketing at Invoca, an AI-powered conversation intelligence platform for revenue teams.
They explore how Invoca helps B2C brands connect fragmented contact center interactions with first-party data to create seamless, high-conversion customer experiences.
Sandy breaks down how the company uses AI to unify signals across the digital buyer journey, enabling marketing and contact center teams to better understand intent and accelerate conversions.
Invoca website: https://www.invoca.com
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By Emma DavisIn this episode of Data Planet, host Emma Davis interviews Sandy Pell, Senior Director of Corporate Marketing at Invoca, an AI-powered conversation intelligence platform for revenue teams.
They explore how Invoca helps B2C brands connect fragmented contact center interactions with first-party data to create seamless, high-conversion customer experiences.
Sandy breaks down how the company uses AI to unify signals across the digital buyer journey, enabling marketing and contact center teams to better understand intent and accelerate conversions.
Invoca website: https://www.invoca.com