AI may be powering more of our customer interactions than ever before, but when the technology is built without empathy, it misses the mark, especially with the world's most influential consumer: women. By 2028, women will control 75% of discretionary spending, yet most AI-driven experiences are still designed from a male perspective. In this episode, I sit down with Katie Mares to unpack what's missing in today's AI-powered customer experiences and how to bridge the gap between human emotion and machine efficiency.

Connect with Katie:

Website: katiemares.com

Book: CustomHer Experience

Instagram: @katiemares